How Do You Promote Your Co-Working Space?

Promoting your co-working space can be difficult. After all, co-working spaces are continually growing and new spaces are opening by the day. A simple search for co-working spaces in Chicago comes up with 162,000 results, so how do you stand out in the crowd?

We spoke with Everything Co-Working about how you can use social media to promote your space. Specifically, we discussed what channels you can use to promote your space, spending money on ads, using social to drive traffic to your website, and much more.

A big thanks to Global Workspace Association and Jamie Russo for reaching out to us to participate in this podcast. You can listen to the episode here and subscribe to the podcast itself here.

Check out a few of our other sites –> Mindbody Consultant.

Chicago Social Media Agency News Roundup – 12/1

What types of video rule Facebook? What new feature did Snapchat premiere and Vine copy mere days later? Read on to learn the latest in social media news.

Food Videos Rule on Facebook

According to the Wall Street Journal, food videos on Facebook outperform any other content on the platform. Most notably, Buzzfeed’s Tasty page, that showcases recipes in time-lapse style, is the most popular page in regards to video on the entirety to Facebook.

Snapchat Debuts Story Explorer

If you are looking at a Snapchat-created story and like what a particular person posted about, you can now use the story explorer feature to see more snaps from that location. For example, if you are viewing the Chicago story and you see someone post about The Bean, simply swipe up to view more snaps from The Bean.

Holiday Spending and Mobile

eMarketer has predicted that mobile purchases this holiday season will increase drastically this year. They say “U.S. retail m-commerce sales to rise 32.2 percent in full-year 2015 — more than double the 14.2 percent increase forecast for retail e-commerce sales as a whole.” This shows the importance of mobile-friendly websites and apps. We are experts in mobile websites and content creation. Contact us to get your brand online in time for the holidays.

Vine Launches Similar Feature

Days after Snapchat announced Story Explorer, Vine has released a similar feature, simply titled Similar Vines. You can now swipe left on any Vine to see similar Vines.

Google App Install Interstital Penalty

After some complaints, Google has taken action to make sure app creators don’t abuse the opportunity for advertisements and exploit them for profit. Mobile websites that show large, full-screen ads after a user clicks on a search result will no longer be considered mobile friendly. Web developers, take note. We have a team dedicated to online ads and Google AdWords. Let us help you get high rankings on Google.

Social Media Masters Summit Recap

I recently attended the Social Media Masters Summit in the Willis Tour in the heart of Chicago for a jam packed day of learning the best practices and platforms to use to reach your brand’s audience online. Throughout the 9 hours I was there, I learned from some of the brightest minds and most creative people in the business. Below are my four biggest takeaways for you to use to your advantage.

Video is Going to be King

With mobile phones and tablets being available within literal reach and BuzzFeed videos and YouTube exploding, video has become increasingly popular. In fact, by 2017, video will count towards 69% of Internet traffic, according to Brella Productions who spoke at the summit about the rise of video in the mobile age. They gave sage advice on how your brand can create videos that will attract viewers and make them interested in your product. They advise that a branded video should be simple and authentic. If the video feels like an ad, viewers will turn away. They also stressed the idea that voiceovers are important, as the voice of the video is the voice of your brand. Overall, 70% of those surveyed by Brella said they view a brand in a more positive light after watching a meaningful video by the company. This is important to note but while video is becoming increasingly popular, so is another platform: Instagram.

Instagram Is Getting Bigger Among Millennials

Many people know what Instagram is but don’t know how to use it to gain an audience. How can posting a photo of my product on an app primarily used by teenagers possibly help increase my sales you might be asking. Contrary to popular belief, Instagram is not solely used by high schoolers. In fact, 28% of adults use Instagram with the primary age range being 18-29 year olds. To reach these people, Nycole Hampton from Choose Chicago suggested using user-generated content, crisp photos and providing simple contests and giveaways to your followers. While all these suggestions are important, one key element she tried to hammer home was the importance of hashtags.
Hashtags Are The Key to More Reach

You may think hashtags are just for Twitter to keep track of trending topics, but not anymore. Hashtags are now available on Twitter, Instagram, and Facebook. As mentioned above, Nycole drove home the importance of hashtags on social channels. Using these make it easier for users who may not be aware of your brand to find a post of yours and hereby become potential buyers. She suggested using the top 11 hashtags related to your industry on Instagram. For example, if you’re in the food industry, use popular tags like #foodporn and #instafood. Outside of Instagram, use one or two per tweet or one on Facebook.

The Evolution of Facebook

Speaking on Facebook, we’ve seen a big change in its purpose for marketers since it began in 2004. Facebook used to be about organic engagement and it is now about the promotion of posts, ConAgra Foods’ Dan Skinner proclaimed in his session on paid media. After some reflection, I realized he was right. You can now reach an audience larger than your fanbase with good targeting and a large enough budget. 5 years ago your success as a brand on Facebook was based on the amount of likes you have. That metric is no longer relevant and posting frequently no longer matters.

Overall, the scope of social media has changed dramatically in the past few years and will continue to evolve. I learned a lot at this summit and hope to attend more like it to keep abreast on the latest trends in the industry. I hope these tips come as valuable to you and you use them to leverage your brand.

Chicago Social Media Agency News Roundup – 10/20

Our bi-weekly social media news roundup has returned. Find out the new feature Twitter just debuted, the amount of people who use emojis, and how one brand is using a chicken to promote their food.

Twitter Debuts Moments

A new tab called Moments appeared on Twitter last week, making it easier to keep up with current events. The most relevant tweets from popular events of the day will appear for users to view.

Facebook Creating Tools to Interact with TV Shows

Facebook is creating a slew of tools for broadcasters to connect with people watching television shows. Such tools include polling that will allow users to vote on questions while watching sporting events or an awards show and a way to aggregate live photos and videos from fans watching the show.

Facebook Doodle on Photos

After Facebook Messenger allowed users to draw on their photos before sending them, Facebook is now allowing users to draw on photos before uploading them for friends to see.

YouTube Updates App to Allow Editing

The new YouTube app update allows users to trim, add filters and music to uploaded videos on-the-go.

Emoji Study

A new study on emoji usage found that over 60% of millenials use emojis multiple times a week on social media and via texting. Additionally, over 60% of women use emojis versus 41% of men.

Facebook Reactions

The dislike button is not happening. Instead, it’s reactions – a series of emojis that will be next to the like button. Users will be able to express love, laughter, happiness, shock, anger and sadness.

Twitter Head of Product Opens Up About Why We Can’t Edit Tweets

It’s one of the most requested things Twitter users want – to be able to edit tweets. Twitter’s Head of Product Kevin Weil says it’s easier said than done, saying that editing a tweet that has already been shared or embedded elsewhere changes it’s context.

Twitter Reveals New Video Advertising Program

The new Twitter Amplify ad program allows anyone who posts videos to monetize their videos with 6 second pre-roll ads. Companies that have signed onto the program include Fox Broadcasting, MTV, Univision, Food Network, Vox Media, Maker Studios, Fullscreen, BuzzFeed, Time Inc. and WWE.

The Top Social Media Marketing Trends of 2016

Forbes examined the top social media marketing trends that will make waves in 2016. These include in-the-moment updates (such as livestreaming on Periscope), buy buttons will become increasingly popular, and the stuggle to get organic traffic.

Only 3% of Your Newsfeed is Ads

A recent study by Socialbreakers found that only three percent of a person’s newsfeed contains advertisements. This only accounted for desktop viewing, not mobile ads, and didn’t factor in the right-hand rail ads. That said, we are experts in Facebook ads. Let us help you strategically grow your business.

Facebook Creating Video Feed Tab

Facebook really wants you to watch video, so much that they’re creating a separate tab to showcase videos. Videos will be from pages you follow as well as videos your friends post.

A Chicken Restaurant Has a Chicken Running It’s Twitter – Literally

No, this isn’t a joke. Chicken Treat, an Australian chicken chain, has put a keyboard in a henhouse with Betty the chicken, who has pecked away, creating tweets for the past week. Betty will continue tweeting until she creates an actual work, hereby making her the Guinness World Record Holder for the First Tweeting Chicken. While Betty may be tweeting gibberish, we create tweets that get people talking. Contact us to learn how we can expand your social presence online!

Twitter Polls Available Soon

Twitter has been testing poll functionality with a select number of users. Soon it will be available to anyone on the platform.

Facebook Instant Articles Debuts

If you have an iPhone, you’ll be seeing Instant Articles more often. The articles, used by publishers like Buzzfeed and Vox, allows users to read stories quicker with less ads and load time. No word on when they will roll out for Android users.
YouTube Announces Subscription Service

YouTube has announced a subscription service. For $9.99, subscribers can get ad-free videos as well as original shows from the top YouTube channels such as PewDiePie and Joey Graceffa, and YouTube Music, something that will premiere soon.

Link Your Vine Profile to Your Twitter

You can now link you Vine profile to your Twitter account. This makes sense as Twitter owns Vine.

Instagram Launches Boomerang

The new app allows for one-second videos, creating GIF-like videos. This is to compete with Apple’s new Live Photos option on the iPhone 6s.

Chicago Social Media Agency News Roundup – 10/6

The next roundup of social media news is here. Read about why The Washington Post stunned the social media world, what Twitter is working on behind-the-scenes and Facebook’s new video endeavor.

Facebook Launches 360 Degree Video

Facebook has launched 360 degree videos, to keep up with YouTube. Beginning brands working with the service include Star Wars: The Force Awakens, Saturday Night Live, and Vice Media.

Washington Post Goes All-In With Facebook Instant Articles

Washington Post has announced that all of their articles will be via the Facebook Instant Articles platform.

Instagram Reaches 400M Users, Past Twitter

Instagram has reached over 400 million users. This has put the app ahead of Twitter, which has 316 million monthly users. That said, we’re experts in using Instagram for brands. Contact us for more.

Twitter Polls

Twitter has begun allowing users to add polls to their tweets. The polls last for 24 hours.

Facebook Redesigns Profiles

Facebook has redesigned mobile profiles, allowing users to add a profile video as well as a temporary profile photo that can be used for specific days, such as days to celebrate a sports win.

Twitter Looking into Expanding 140 Character Limit

Re/Code claims Twitter is rolling out a new product that will allow for longer tweets. No word on when this will be revealed.

Twitter Expands Buy Buttons

Bigcommerce, Demandware, and Shopify users can now showcase their products on Twitter using the buy button. We’ve done multiple social media ads. Let’s connect to expand your social audience.