Do you know how to use your profile to capture a share of the business that is generated by the 2.2 billion searches on LinkedIn? Leverage some of the following tips to start receiving more business opportunities, develop connections to grow your business, drive revenue, and convert tire-kickers to paying customers.
SUMMARY SECTION OF YOUR PROFILE
What you write here is the most important-it gives a sense of who you are and how you are to work with. Use targeted keywords and text to craft an inviting picture of who you are and what you can do for your clients. Forget “I” – tell your clients what you can do for them, what you’ve done before, and how your expertise will help your clients.
IS YOUR LINKKEDIN PROFILE YOUR RESUME OR A SHOWCASE OF YOUR TALENT AND SKILL FOR THE BUSINESS YOU REPRESENT?
If you own a business or do business development, think about using applications such as slideshare and behance to create a portfolio of case studies, testimonials, and client work. I would recommend that these apps appear even before your experience and background to give your potential clients a sense of who you are.
MAKE SMART CONNECTIONS
It’s great to have 500+ connections, but, are these connections going to help you win more business? Use the search function in LinkedIn to find clients in your target markets and message them. Be relevant, personal, and useful. Invite them to connect with you and follow-up with a phone call or a message with a meeting request.
TAKE THE ADVANTAGE IF THE ” WHO VIEWED YOU” FUNCTION
(Most useful for premium accounts) LinkedIn members that view your profile are among your warmest leads-don’t hesitate to contact them with targeted messaging. A simple “I noticed you looked at my profile the other day – is there anything I can assist you” with additional personal messaging will go a long way to building your business via LinkedIn.
There are many other tips and best practices for LinkedIn that we use for our clients. Look out for future articles or call us and we will help you leverage your LinkedIn profile to develop leads and generate more revenue for your business!