This blog post is part of a series on how to manage your digital marketing community on various national holidays. Today we present 5 quick tips on navigating the social media waters on Saint Patrick’s Day!
1. Spelling. Not only is this important for brand legitimacy but also the hashtags, people. Hashtags! A correctly spelled hashtag will allow you to track brand conversations more efficiently.
2. Origin. “Saint Patrick’s Day was made an official Christian feast day in the early seventeenth century and is observed by the Catholic Church, the Anglican Communion (especially the Church of Ireland), the Eastern Orthodox Church and Lutheran Church. The day commemorates Saint Patrick and the arrival of Christianity in Ireland, as well as celebrates the heritage and culture of the Irish in general.” – [source]
Consider your audience and keep in mind those who may celebrate this day for their spiritual/religious beliefs. Acknowledge that this day is rooted far beyond drinking, Guinness and Jameson.
3. Liquor. Although St. Patrick’s Day has become the unofficial national drinking day of the year, especially here in Chicago, be keen on not excluding your audience. You may need to remove the beer goggles for clever digital content that speaks to your unique set of fans. Or if you know your audience enjoys a good Irish whiskey, come up with a clever way to incorporate the day with the drink.
4. Celebrate. Go with the theme! Take green pictures of decor related to your brand and give it a makeover for the day. You might inspire your followers to take note, or create brand loyalty by offering them suggestions for their own day-of celebrations.
5. Discounts. If you’re an e-commerce site, this is easy. You can create a custom “lucky” experience for all users and consumers, without compromising your brand image and still participating in the theme.
What other advice would you add to the list? Share with us here in the comments or on social media!