Wine is all I have been thinking about (and that’s definitely not a bad thing)! Bin 36, a sophisticated Chicago-area wine bar and restaurant has been my client focus while working here at SoMe. When I first began the social media journey with Bin, Pinterest was stop number one. The page only had a few followers. The solution: catering to the interests of wine connoisseurs and foodies. Creating boards that revolved around such interests as wine cocktail recipes, gifts and inspirational wine quotes more than doubled the number of Pinterest followers in less than a month. It worked well, especially because Bin 36 revolves around food and drink.
The second phase was tackling the big two: Facebook and Twitter. The key with these social media platforms was to engage followers. Once again, we had to cater to their interests. While we promoted special events and promotions, we began integrating wine quotes, facts and photos. For example, every Monday at Bin 36 is “Wine Flight Monday.” This means customers can enjoy any of the restaurants wine flights for $10 after 5pm on Mondays. Placing a creative post revolving around these promotions with photos and interesting text was just what Bin needed to catch the attention of current and potential customers. Implementing these interest-based posts and tweets was the key to ramping up engagement through shares and re-posts.
Bin 36, social media efforts have had a direct impact on sales and restaurant foot traffic. That’s undeniable. It just shows the importance of social media within any organization—building a connection with followers and/or consumers. As I continue the journey with promotions for Bin 36′s new spring menu of wines and cheeses, as well as its new mini-bin classes, I continue brainstorming new ways to reach its customers with more than wine on my mind.