Your business as a real estate firm or agent is to sell homes. Our business at SoMe Connect, as your real estate digital marketing team, is to elevate your brand, increase awareness to customers, and position you as a leader in your industry, generating you more leads and conversions.
Real estate is one of the most competitive industries in the world, and that’s why you need a dedicated marketing agency to have your back. As a leading digital marketing agency, we know the ins and outs of the digital landscape and have the tools to help you succeed. After all, we’re working with property too; ours is just online.
What SoMe Connect Can Offer You
We know what it takes to create a bold, easy to navigate online presence and we know how to leverage our skills to improve your real estate leads. Whether you’re a big real estate firm or part of a smaller cooperative of real estate agents, we’ll position you as a highly reputable business that’s easy to find and quickly builds trust, creating more leads and sales.
Why You Need Digital Marketing for Your Real Estate Agency
Traditional marketing techniques don’t move at the fast pace that your buyers do. To show up on their radar and engage with them in real time, you need a competent digital marketing campaign working for you.
You know full well how fast things move in the real estate business and the kind of demand that fast-paced environment creates. That’s why it’s so important that you have all the right tools at your disposal. Digital marketing and modern technology give you the opportunity to create a visceral, emotional response in prospective buyers and give you the ability to showcase your properties and services in the best light, with the most information.
Benefits of Digital Marketing:
- Build a Beautiful Online Home for Your Firm
- By creating a beautiful website that showcases your properties with rich, visual content, you create a hub for prospective buyers to come to and see everything you have to offer.
- Save Time and Money
- Reach your clients where they spend a lot of their time, online. While property showings and face to face meetings are beneficial, they’re also time consuming and expensive. By being able to offer beautiful visual content, guided virtual tours, suggested properties, and more, you save time and money all the while engaging with customers from the comfort of their computer or mobile device.
- Increase ROI
- Tactics like virtual tours, VR renditions, 360-degree photographs, and easily digestible listing details on your site are cost-effective with a high ROI. Plus, you can share them across multiple platforms and social media sites with ease, increasing your exposure and cutting down on time.
- Boost Brand Exposure
- In today’s world, you reach most of your customers online first. Having a great looking and functional website combined with interesting social channels is the most efficient way to get your name out there. By creating compelling visual content that’s shareable, like VR tours of your listings, you generate more exposure which turns into more leads and sales.
- Create better user experiences
- Quality user experience is created from a few different angles. With well-made audio/content, you allow potential buyers to envision themselves living in a particular property, enhancing their experience. Additionally, over 90% of homebuyers go to the web first when starting their search. By offering a unique and exciting experience online, you position yourself as a trusted resource.
- Reach More People and Convert
- While having a website as your home base is excellent, you also need a robust social media presence. Posting and sharing your content on social media sites like Facebook, Instagram, and Twitter not only help you show up higher in people’s searches, they create a path for new visitors and viewers to come to you.
- Open a Dialogue
- Having an online presence and engaging on social media allows you to generate more leads by opening a real-time dialogue with potential customers. Your online presence will enable you to position yourself as a trusted resource who can answer questions, share new listings, and even set up showings, all before a potential client comes in for a face-to-face meeting.
Our Real Estate Marketing Services
- Social Media Marketing
- We’ll leverage you as a friendly, trusted figure in the real estate industry through social media. We can set up and help you manage profiles on social media sites like Facebook, Instagram, and Twitter. Our team knows how to create digestible content that engages users, gets them excited about your offerings, and creates conversions. Our experts here at SoMe Connect also know how vital local marketing is to a real estate firm. That’s why we’ll help you develop a strong strategy and game plan for generating local traffic and leads through your social channels.
- Our Search Engine Marketing expertise will help you gain traffic to your site and increase your visibility. Using tested methods, we’ll position you as an active and reputable agency that’s easily found by people’s searches. We use a combination of real estate SEO and PPC tactics to get you exposure and draw in more leads.
- Our real estate SEO services will identify the best optimization strategy for your site so that you have a better chance of being found and organically showing up at the top of the SERP (Search Engine Results Page). We know how to do SEO for real estate in a way that makes you sound natural while positioning you above your competitors. Learn more here.
- PPC/Paid Media
- Just as we know how to implement proper real estate SEO, we also know a great deal about PPC for real estate. PPC (Pay-Per-Click) advertising is one of the fastest, most cost-effective ways to get your site to the top of the SERP when people search for real estate. Additionally, we’ll develop a strategy for your paid media campaigns that showcase your best properties and creates more leads.
- Video Marketing
- Video marketing is one of the most crucial and effective tenets of a strong real estate digital marketing campaign. Our in-house video production team will create stunning photo and video content both for your site and listings, as well as entertaining, shareable video content for your social channels. Increase leads and conversions with stunning video tours and VR that makes your properties stand out.
- Content Marketing
- While photography and video are tremendously beneficial, there’s always a need for crisp, quality, and informative content on your site and social channels. Not only will our expert content marketing team provide excellent real estate SEO copy that positions you at the top of searches, we’ll also help you populate your site and listings with easy to understand, relevant information that will give potential buyers confidence in you.
Connect with SoMe
You’re busy building and growing your real estate empire, and that’s what you should be focused on. To best grow your business you need a solid digital marketing campaign. That’s where we come in. From building your site to real estate SEO and PPC to managing your social channels, SoMe Connect is here to take care of the finer points, letting you focus on what matters.
Contact us today for a full breakdown of how we can help your real estate digital marketing initiatives.