SEO vs Paid Search Advertising

Posted on September 21, 2018
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Search engine marketing (SEM) is an umbrella term encompassing both SEO and paid search advertising. However, it is common to see people only interested in either SEO or paid search. Historically, research has shown that organic search engine results receive many more clicks than paid results. More recent research however shows that paid search results […]

How to Write a Title Tag for SEO

Posted on August 22, 2018
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What is a Title Tag A title tag is the text which appears at the top of a web page’s Google listing, and also in a browser tab. The title tag for SoMe Connect’s home page can be seen in the screenshots below:     Title tags are denoted with HTML code which, on the […]

SEO Benefits of a Company Blog

Posted on August 20, 2018
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It should be no secret that content is among the top three ranking factors Google uses to determine organic search rankings. The more content you have, and the higher the quality of that content, the more keywords your website will rank for, giving you more visibility in organic search. Working at a digital marketing agency, […]

How to Research Keywords for SEO

Posted on August 15, 2018
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Many people understand the importance of SEO – it’s how you get more eyes on your website without spending money on paid search. However, simply writing content won’t get the job done. You’ll need to learn how to research keywords for SEO. Keyword research is the foundation of every successful SEO campaign. Keyword research is […]

Finding SEO Content Opportunities Through Competitor Analysis

Posted on August 9, 2018
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Even though Google relies on AI to determine organic rankings for a search query, Google has made (and continues to make) updates to their AI such that they increasingly think more like humans. Websites that deliver value to people tend to outrank websites that prioritize optimization for Google’s AI, and this trend will only increase […]