What is a 404 Error?

Posted on July 10, 2018
Read post  +

Definition A 404 error is the message that displays when trying to access a web page that does not exist. There are a few different ways to receive a 404 error, including: Clicking on a dead/broken link Incorrectly typing in a web address Trying to access a web page that once existed by has since […]

SoMe Highlighted on Agency List 2018

Posted on April 2, 2018
Read post  +

SoMe is honored to be included on the list of best Chicago digital marketing firms by Agency List.  Agency List is a professional resource to help businesses, students and industry professionals find the top advertising agencies in over 60 markets in every state across the country.  

Does Voice Recognition Technology Pose a Threat to Advertisers?

Posted on March 28, 2018
Read post  +

“Alexa, what’s the latest threat to advertisers?” Ironically, the answer is voice recognition technology. Now that home speaker hubs, televisions, and of course, smartphones are equipped with applications that handle voice commands, it is becoming quite routine for people to dictate messages and conduct online searches via voice. That means voice is not only the […]

SoMe Food/CPGVideo Work

Posted on November 8, 2017
Read post  +


The FTC Has Finally Regulated Native Advertising, Now What?

Posted on February 2, 2016
Read post  +

What began a few years ago as an experiment by social networks and forward-thinking publishers to promote content has become an advertising standard: native advertising. If you search for a definition of native advertising, you’ll quickly learn that no two are exactly the same. However, there are a few common threads. We reviewed more than […]