Unfollowers: Curse or Opportunity?

Posted on July 10, 2012
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It can be hard to see your business or personal handle on Twitter lose followers. “Unfollowers” bring dreaded decreases in follower totals and can bring back horrible memories of getting picked last in gym class. Although you may want to shut your eyes and ignore the numbers, there’s value to be gained by tracking unfollowers- […]

A Hello from the Newest Addition to the Some Team!

Posted on July 6, 2012
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It’s been six weeks since I joined the SoMe team and it’s been a great experience. Being the first associate on board has given me the opportunity to learn a lot about building strategy, managing accounts, and plenty of other lessons that I didn’t expect to have in early May when I first came on. […]