Google’s Shopping Actions Might Level the eCommerce Playing Field

Posted on April 10, 2018
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Move over Amazon, Google is now letting retailers list their products on Google Search. This new program called Shopping Actions will allow the likes of retailers such as Target, Home Depot, Costco, 1-800- Flowers, and more to get noticed on a bigger platform by indexing product catalogs for easier searchability. In exchange for a small […]

How Google SERP Features Can Grow Your Business

Posted on April 3, 2018
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It’s no secret that the Google Search Engine Results Page (SERP) of today is different from the Google SERP page of 10 years ago. When we used Google to search for pizza restaurants in Chicago back in 2008, Google would give us a long list of organic results to click on to find the pizza […]

SoMe Highlighted on Agency List 2018

Posted on April 2, 2018
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SoMe is honored to be included on the list of best Chicago digital marketing firms by Agency List.  Agency List is a professional resource to help businesses, students and industry professionals find the top advertising agencies in over 60 markets in every state across the country.  

Does Voice Recognition Technology Pose a Threat to Advertisers?

Posted on March 28, 2018
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“Alexa, what’s the latest threat to advertisers?” Ironically, the answer is voice recognition technology. Now that home speaker hubs, televisions, and of course, smartphones are equipped with applications that handle voice commands, it is becoming quite routine for people to dictate messages and conduct online searches via voice. That means voice is not only the […]

CPG Marketing and Amazon

Posted on March 19, 2018
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The consumer brands market is changing, and it’s no surprise that Amazon is connecting with consumer packaged goods (CPG) manufacturers in an effort to jump on the revolution. While brands such as Proctor & Gamble have already sought to drive sales through subscription programs like Tide Wash Club and Unilever jumping on the bandwagon as […]