Chicago’s Digital Event Round Up – June

All the events a Chicago Social Media Agency Should Know About…

June 2 – Telling Your Story Across Social Media – Price: $20

Sarah Eva Monroe is bringing her social media expertise to you. Her previous work includes Obama’s 2012 campaign and various higher ed non-profits. In this workshop, she’ll discuss storytelling, the importance of content strategy and visual communications.

June 2 – Retail and E-Commerce Happy Hour – Price: Free

Network with others who work in the retail and e-commerce industries. Discussion of customer engagement is promised as are drinks. So basically, a win-win.

June 3 – Heartland Mobile Brands + Startups Mobile Marketing Mixer – Price: Free

A night of networking from the leading mobile innovators and startups.

June 9 – Social Media: Brand Building Tools & Top Trends for 2015 – Price: Free

Social media directors from Threadless and Lettuce Entertain You will discuss how to create a successful social media campaign and the trends in the industry.

June 11 – Building Your Following with Community Management – Price: Free

This basic community management event will teach people about developing audiences on social and how to communicate with them to develop positive relationships.

June 17 – Social Media Workshop: Analytics and Protecting Yourself – Price: Free

Social media expert Marki Lemons Rhyal will host a workshop about analytics and how it can increase ROI. She will also discuss the new and up-and-coming social metrics available.

June 25 – LinkedIn: 5 Easy Steps to Convert New Connections to New Business – Price: $20

In this LinkedIn crash course, you’ll learn how to optimize your profile, attract new leads, and increase referrals.

June 30 – Annual SM Day – Price: $11.54

Annual social media day is near and this year’s panel includes Billy Dec, owner of Rockit Ranch productions, a leading hospitality marketing group, and Lou Malnati’s Pizza, who was voted best social media campaign of 2014.

Building a Social Media Net for your Target Market Waters

There are still people who think flooding your social media channels is all you need to do to start a landslide of riches and/or celebrity through a deluge of fans, likes, or followers, but of course becoming successful online is just as much work as it was in the days when print, radio and television advertising were the mainstay, and a successful strategy needs to be planned just as carefully.

However, today’s social media tools are as different from yesterdays as the clients they are trying to appeal to and they require a carefully thought out approach because, in the end, being active on LinkedIn, Pinterest, Facebook or Twitter doesn’t mean that much if your work isn’t converting to money, new subscribers and conversations where you build your currency up with a target audience.

Here’s a few of the pratfalls our Chicago social media agency can help you to avoid so your social media strategy strands fit together into a well designed net for your niche market waters.

Uniformed Audience

First and foremost, you need to be aware not all the social media tools that are available do the same things and are favored by a uniformed audience. For example, Linkedin is one of the best business networking sites on the Internet and a great way to join a series of B2B Lily pads together, but it’s not necessarily the right place for a family dentistry firm in Los Angeles to be advertising.

The point here is simple—if you don’t spend the time crafting a message that goes after your target market with the right social media tools, your efforts will be wasted. In other words, one of the biggest mistakes newbies make with early stage social media strategies is casting the net far too wide without much thought about the fish they want to catch.

Because we’re a social media agency committed to your success in the modern interactive world of digital advertising, we also warn against social media advertising social media stratgedyefforts that wobble and fail because they don’t stand out.

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Content Is Still King

Sure, content is still and will more than likely always be king, but originality is the crown he wears. Everyone is writing and sharing content and the best way to engage prospects is to make yours stand out with a different angle and conversational tone that will turn visitors into sales. Start by injecting some new angles into staid old titles. For example “Five reasons to keep your pet healthy,” and corresponding texts have been overdone and run the risk of being passed over, whereas, “Five undiscovered places to walk your dog in Chicago,” entices the reader to want to know more about you and your product. It’s an opening to start a conversation.

Old School

Finally, social media strategies that are doomed to fail cling to old school philosophies. Specifically, they flood they flood Twitter, Pinterest and Facebook will offers and calls to action that will turn away schools of potential customers in droves. Asking for feedback is a great way to gauge how well your conversational, valued added content is doing and listening to your prospects in this way is a perfect method to gauge their likes and dislikes. It’s all about talking with them and not at them in the end.

If you’ve got any questions about what goes into a good social media strategy and how one works, we’re here to help. Our social media agency can help craft the individual template that will work for you.

Solid Tips for Display Ads That Will Make A Difference

Say you’ve just started getting interested in internet based marketing and decided to dip just one toe in what will prove to be a big lake of choices. Of course there will be a little trepidation at first when you look across at the big expanse in front of you, but not to worry. We’re the Chicago social media agency that understands and is here to help. As an example, here’s a quick primer on the best methods to use for display ads that will make a difference and supply excellent ROI.

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The old saying about how the more things change the more they stay the same applies in at least one way. Any ad you finally sign off on needs to be colorful and evocative and that really hasn’t change since the days of print, newspapers and radio. Another more traditional adage that applies here is less is more. It’s best if you keep the text to ten words and make sure it relates to the image. After that, you’ll need to be aware that once you’ve got the attention of your target market, they should be directed to do what you want them to.

Call To Action

That’s where, as your social media agency of choice, we like to implement a call to action button for our valued clients so their returning clients and prospects have a clear path laid out for them. Including your logo ensures your branding efforts have the furthest reach possible and the best sizes for Google ads that perform well are pixel sizes 300×250, 250×250, 200×200 and 728×90.

One of the best aspects of digital marketing is the fact you can tinker. In fact, we suggest you test different messages and designs to find the combination that works best. Targeting your audience is one of the cornerstones we stress as your one stop Chicago social media agency that helps to get you to where you need to be. Casting the net too wide in the vast cyberspace lake won’t bring in a good catch. You need to tailor your efforts so that niche market you’re striving for gets hooked.

Landing Page

Finally, even the best display ads won’t do any good unless they point a well designed landing page on a website that’s been kept up to date. Remember, the website is your online business card and you need to treat it as such with a user-friendly design and informative well written text.

Interested in learning more about the variety of digital marketing services we offer? Why not get in touch with us today? We’re the social media agency that can help you build success.