The ABC’s of the Social Media Report

The digital wave that started just over a decade ago whereby the Internet became a viable business tool may very well have peaked with the advent and metamorphosis of social media that rides along cresting with popularity at the top. Businesses both big and small have learned interaction with their niche markets is both an unavoidable and welcomed aspect of a digitized economy, and social media in all its shape shifting forms is for many one of the new pillars for success.

Still, one of the stumbling blocks might be quantifying the ROI for the marketing campaigns that involve what’s often a mosaic of social media techniques. Hence there’s a need for a social media report to help mark the trail that any given company is taking. When you’re creating one of these, you need to be clear on both the purpose and results. That’s why we’ve put together a little social media report primer we hope can make your marketing journey with our social media agency both clear and exciting.

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Brand Visibility

Let’s start with a few common reasons why one of these reports is commissioned in the first place. Of course businesses that hire our Chicago social media agency will want to know how visible their brand is online and they’ll want to know who is talking about them in cyberspace and the kinds of things that are being said. They need to know where the social media users are that are engaging their brand and if there are influential content creators online talking about their product or service. As your social media company of choice, we’ll corral all that information and more into an easily understood package.

Marketing Campaign

So what’s next, you might ask? Well, next we’d like to help you understand what it all means and help you to decide where your social media campaign should be going. Remember, the analytics we use as an industry leading social media agency are first rate and they’ll help to gauge how successful your most recent marketing campaign was. Together, we’ll look at what works and what needs to be tweaked. We’re here to generate traffic, leads and sales for your business and, to that end, our top level findings in a complete social media report also include the necessary metrics on your competition and what’s being said about them. The kind of social media report we produce also outlines the key influencers for the purchasing decisions in your market. It’s a complete package and we can’t wait to get started working with you. Why not contact us today?

Our Social Media Agency Provides Digital Marketing ROI

You’d be hard pressed to find a successful business that doesn’t understand the balance of power in the advertising and marketing world is a seesaw battle that’s being won over by the digital side. Recently, Adweek.com released some interesting numbers for the beginning of 2015 including the fact that Twitter has announced its monthly active users were up 20 percent year over year to 288 million people for February. The same publication reports that several Oscar advertisers recently got their biggest brand lifts on social media.

Fair enough, you might say if you’re still sitting on the low end of the teeter-totter and spending your marketing cash on the likes of print, television and maybe even radio. You know there’s a need to invest to find the right social media agency to bring a company into the digital marketing world, but what are the best practices, metrics and costs you need to look for in a chicago social media agency that provides a great ROI?

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When you start researching, you’ll inevitably find there are some distinct parallels between the old and new and the first is a need to have a clear budget that will define your social media marketing campaign. A social media strategy is the framework that will dictate where the money goes and you’ll need to take at least a month to detail all the features.

Relevant Metrics

So what needs to be done? How does a transitioning firm put together a social media strategy that works? First, you must clarify your goals and that means creating a methodology that ends with a strategy. There are a few attainable, measurable, time-bound and relevant metrics you ‘ll need to include.

For example, defining the customer journey from search to purchase is necessary. Of course, a social media agency can help here by fitting your brand voice with the right content creation needs. Remember, it’s quite often the case you don’t have the manpower or even technical expertise to keep up the kind of constant and evolving efforts that are required to get to where you need to be in the social media sphere.

Target Market

You’ll want to consider the fact not every social media funnel is right for your brand or voice either. Depending on your findings about who your target market is and where they spend most of their time online, you may have to focus more on one platform than another. Our Chicago social media agency is an extension of your brand and our full service digital marketing team listens to learn about your customer base and advise you on the right solution that will connect you to the people most interested in buying what you’ve got to sell. Why not get in touch with us today and we’ll get started?