We test drive new social media tracking and analytics tools all the time at SoMe. Recently I started using a Twitter analytics tool called “SocialBro.” It’s free and is available online-I access it through Google Chrome. It’s pretty robust in the types of data it can pull for you. Some of the features I particularly find useful are listed here:

BEST TIME TO TWEET REPORT (SPECIFIC TO YOUR ACCOUNT)

This isn’t a generic report, but rather an analysis of times that people best respond to your tweets. It is really useful for scheduling tweets throughout the day.

CSV OR PDF DOWNLOAD OF ALL TWITTER FOLLOWERS AND THEIR PROFILE INFORMATION, WEBSITE, ETC.

Great feature that gives business owners a lot of information about their followers and allows for lead generation.

UNFOLLOWERS REPORT

Following Peter’s post here last week, looking at unfollowers can be unappealing, but insightful in figuring out the impact of your messaging.

MONITORING HASHTAGS

You can monitor and manage hashtag use all in one place.

I really like using SocialBro-its very user friendly and it gives the user access to a large amount of relevant data. I will definitely continue using it along with other analytics tools to grow Twitter accounts for clients and for SoMe. I recommend that you check it out as well.

If you have used SocialBro, please share other useful features. Would love to hear your insights!