This blog post is part 2 in a series of posts on how to protect your brand during popular holidays.

With Valentine’s Day on Friday, your initial thought might be to appeal to your core customers and their love lives, right? Wrong.

Be mindful that Valentine’s Day is one of the most sensitive days of the year, putting a spotlight on your consumers and their relationships. So what is the best way to avoid excluding a segment of your market, or angering the segment of the population with the most purchasing power? Embrace all kinds of lovely social media campaigns.

1. Lou Malnati’s “Heart Pizza” Campaign

The keywords here are “Special Someone,” “Friends,” or “the entire family.” Lou Malnati’s is making Valentine’s Day a celebration everyone can take part in by offering limited time only heart-shaped pizzas.

2. ZOOSHOO’s “Seeing Red” Sale

Women love to shop. Whether it’s for the Fourth of July, Presidents Day, Groundhog Day, or Valentine’s Day, a good sale is always in fashion. ZOOSHOO is using February 14th to spread joy to all by creating a fun color-centric gift code.

3. Shopanthropic’s “#GlobalLove” Campaign

Love for a cause! The philanthropic shopping blog is encouraging users to use February 14th as a day to spread good will globally by supporting the sale of environmentally-friendly or fair-trade gifts.

What interesting Valentine’s Day campaigns have spoken to you? Share with us here or on social media!

Photo Credit: Zooshoo.com, LouMalnatis.com, Shopanthropic.com