Social 5: Monday Morning Meeting Edition

Posted on March 24, 2014

This week’s Social 5 comes from a spirited discussion in the SoMe weekly team meeting. Lots of things happened over the weekend but here are just a few pieces of social media news that got us talking.

5. Twitter Data Shows When We’re Hungover. A recent data study by Twitter looks at when users tweet certain words and phrases like, “feel happy,” “feel sad,” and “hungover.” The data, which is broken down by month and day of the week, looks at tweets from 2013 to understand what users are feeling, and when. Image via Twitter.

4. Facebook Launches 15-Second Video Ads. Facebook announced that users can expect to start seeing video ads on their newsfeed in the next few months. For now Facebook says they’ll be working with a “select group of advertisers” to bring users quality auto-playing ads.

3. Facebook Ads Get Enhanced Calls to Action. Facebook’s new call-to-action ad tool may help businesses attract more customers to their landing page. Businesses can choose from 5 call-to-action buttons (Shop Now, Learn More, Sign Up, Book Now or Download) in addition to larger clickable space for ad display.

2. Police Turn to Social Media to Fight Crime, Dispel Rumors. Law enforcement are beginning to look at social platforms like Twitter and Nextdoor as powerful tools in fighting crime. “A 2013 social media survey from the International Association of Chiefs of Police found that 96% of police departments use social media in some capacity, and more than 80% say it has helped them solve crimes.” (Mashable).

1. Instagram Photos with Faces Get 38% More Likes. A recent report conducted at Georgia Tech reveals people are more drawn to photos that feature faces (re: selfies). The report also found that the amount of faces in the photo, age or gender didn’t influence engagement levels. Image via Shutterstock

What social media news is on your mind? Tweet us a link to what you and your co-workers are talking about. Check back next week for a brand new Social 5!