There’s no way you’re going to be successful with social media marketing if you think you can rush the results that will make a difference to your bottom line. There. Now that we’ve got that out of the way, we can start discussing how to put together a partnership with a social media agency that makes the most business sense. I use the word partnership here because it’s close in meaning to another word you’ll need to be familiar with when you enter the world of digital advertising, and that’s relationship.
No more hard sell ads and shouting at your clients with loud aggressive Calls To Action social media 3when you’re building a modern marketing template with tools like Twitter and Linkedin. Today’s prospects want a relationship with the people they’re buying from and that means, among other things, you need to understand and react to your target market over time and be constantly ready to change and tweak your efforts as your relationship with them grows.
The same needs to be true of the Chicago social media agency you choose to quarterback the entire process. Of course you’ll be excited when you finally get everyone in your organization onboard the social media wagon and you’ll want to get going right away, but taking a step back to a mutually beneficial strategy and discovery period so the social media agency can get to know your vision, goals and metrics as well as how you want the brand to look online is a best practice.
Beware of those companies that want to hold your hand and jump right into deep waters by promising specific amounts of traffic, downloads or likes without this initial discovery process—dealing in hard numbers right away should be a big red flag.
Remember anyone promising you 30,000 likes over a specific time frame is more than likely selling you their prepackaged technique requiring more money than effort. On the other hand, 10,000 likes that’s the result of more time, grit and hard work will build the authentic community that will increase your bottom line and sustain interest and conversions over the long run.