Apollo approached SoMe Connect to accomplish a specific goal: attract C-Suite decision makers and related influencers to engage, connect and learn more about Apollo’s professional development programs.

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SoMe Delivers the C-Suite  for Apollo Education

SoMe Delivers the C-Suite for Apollo Education

Generating traffic and leads are consistently highlighted as top challenges marketers face. When your entire business model lives online, that pressure is tenfold. If you can’t get eyes on your website, you don’t sell.

Apollo Education Group has been a thought leader in education for working students for more than 40 years. Its mission is to empower working learners and provide accessible and knowledgeable educational opportunities.

Apollo approached SoMe Connect to accomplish a specific goal: attract C-Suite decision makers and related influencers to engage, connect, and learn more about Apollo’s professional development programs.

Alap shah
Alap shah

“The C-Suite is an elusive target. We started with a strategy to provide credibility messages, content, and visual resources within a sticky site that would help lead to better conversions. We then implemented a lead generation system that served as a foundation for the ongoing content-marketing, email drip campaigns, and follow-up phone calls,” explains Aalap Shah, Co-founder of SoMe Connect.

After SoMe built the mechanism, the team drilled into the specifics which made good use of known influencers. “We introduced Apollo to discussions and within groups that had a rich audience of C-Suite individuals”, said Shah.

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“We started running online ads in targeted niche and frequently read publications by C-Suite level decision makers both in professional development / training properties and mainstream publications such as the New York Times, Fortune, and Wall Street Journal. We then created a highly targeted LinkedIn search campaign and promoted content to create engagement and generate meaningful traffic, and last but not least, we designed and launched an online resource center with solution pages and thought leadership pieces to provide high-impact information and specific calls to action.”

Throughout the process, SoMe Connect conducted A/B testing on ads, the website, and other marketing materials to optimize conversion rates and attract the right type of leads.

After a few months, Apollo achieved an average of 1,000 site visits in a 12 day period and conversion rate averaging over 15 percent. The campaign’s highest conversion source (61 percent) is attributed to paid search campaigns.